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25.07.2008
Gathi Traffic Conversion Control Implemented

Gathi (http://gathi.com) multifunctional network engages a number of on-line advertising solutions including on-line promotion campaigns and traffic distribution services. Today, a new solution has been applied to Gathi. The advanced traffic conversion control mechanisms are enabled to assist advertisers in delivering transparent traffic of highest quality to the advertised websites along with automatically calculated above par conversion ratios.

Traffic conversion ratio, or the correlation between the total amount of visitors and those converted to buyers or subscribers, is one of the key characteristics of on-line marketing campaigns success. There are many factors that determine the conversion ratio for every individual case, yet there are also some common tendencies which help to estimate the traffic performance for this or that situation. While targeted keyword traffic is known to convert the highest ratios of visitors to buyers or subscribers, the nature of traffic coming through different advertising networks influence the final figures in a major way.

Gathi, an advertising network delivering smart measurable on-line advertising solutions has recently improved its traffic control systems. Today, the overall traffic quality which is determined by such factors as geographical origin of the traffic, user language, traffic sources, uniqueness, applied filtering methods and the like is only the first stage of traffic control at Gathi. The company's monitoring and control systems now differentiate between traffic which would be considered acceptable by the standards of most systems, and traffic which displays obvious tendencies to convert larger quantities of visitors. These improvements allow the advertisers keep their traffic cost on the same level while getting more visitors who reach the desired outcome, be it a direct purchase, registration, download, or anything else which indicates a mere visitor has been actually converted into a customer. Thus, on-line ad campaigns run via Gathi (http://gathi.com) truly help commercial websites lower their customer acquisition costs and generate more value through their on-line presence.

In addition to professional and innovative approach to business, Gathi also devotes much energy to the customer support. Whenever customers need professional and rapid assistance, Gathi experienced customer support team reaches out its helping hand, which is available 24/7. With individual approach to each customer, Gathi has achieved internationally recognized standards of excellence and popularity. Find out more about Gathi and smart on-line advertising solution it delivers by visiting the network's official website at http://gathi.com. Become a Gathi advertiser right now to benefit from powerful, flexible and affordable on-line advertising solutions within a growing network reaching over 10 million unique visitors per month.

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